Redesigning big brands' logos to tell a very different story
The world's biggest brands think a lot about their logos, tweaking them every few years in order to make them more relevant – as well as enabling advertising creatives to become more wealthy in the process.
Parisian art collective Maentis is all too aware of this, as can be seen by its redesigns of a number of global companies' logos; household names like Apple, McDonald's, Gillette and Windows. The new logos reflect what Maentis believes are the real philosophies behind these brands – and it isn't exactly complimentary.
